5 Reasons Your Business Needs Video
1. Share Visual Insight & Information about your Business
The vast majority of people watch explainer videos or reviews to learn more about a product or service. Before they know to trust your brand, they typically look for some initial insight into how your business operates and how customers engage with your product. Video allows you to reach prospects at the various stages of the, which give you an opportunity to covert without any direct interaction or marketing.
Instead of trying to chase after clients, you will get clients to come to you.
Explainers and how-to videos are also effective business videos because clients want to watch them for the engagement and information provided.
Beyond explainers, you can use videos to share information like product updates, events, and other changes at your company. When they want to learn new info about products or services, 68% of consumers prefer watching videos over reading articles, presentations, infographics, or ebooks. Your business needs videos for sharing these details because this is the way modern consumers want to get their information.
2. Improve Your Social Media Engagement
Another reason why businesses need video is for social media engagement, which is almost a necessity by today’s standards. It’s important to always keep in mind that any social media exposure you get is free (aside from paid ads). If you can get viewers more engaged in your content, they’ll share the video with their friends, family, and other followers.
Increased engagement will boost your brand awareness and generate additional leads for your company. You don’t have to take anyone’s word for it either. Social media sites have impressive analytics you can use to see the exact engagement and virality of your videos.
On Twitter, a tweet with a video will get 10 times more engagement than a tweet without a video. If you want to capitalize on social media’s reach and cost efficiency, you need to start using video marketing for business.
3. Business Videos Help Improve Your SEO Ranking
Did you know business videos boost your SEO ranking across the web?
Google and other search engines use keywords, meta tags, descriptions, and other parts of your website to determine where your website appears in the search results. One of the biggest reasons why your business needs video is because Google loves video content. When Google shows a video thumbnail alongside your search result, users are more likely to click on the result.
Having a video thumbnail turns your result into a rich snippet, which means it will have a higher click-through rate and attract more traffic. While Google rarely confirms how it determines website rankings, marketers have noticed how search engine results rank higher when they have a video. Beyond boosting your click-through rate, your videos could also increase your organic ranking with Google.
Video will help in other ways as well. Because people spend at least twice as long on a page with video, you can boost the average time spent on your site. Better content increases the odds people will create backlinks for your page, which is yet another way to enhance your SEO rankings.
4. Stand Out from Competitors Who Aren’t Using Video
Your business needs video to beat other companies in your industry. Any of your competitors that are already using video have an advantage over you in their marketing efforts. Don’t fall any further behind these companies.
Right now, 86% of businesses use video as a marketing tool. If you aren’t using video yet, your competitors will start gaining market share at your expense.
If your competitors aren’t using video yet, your content will set you apart and draw in viewers who are interested in what you have to offer. Once you create video content, it will remain online and continue bringing in prospects indefinitely
5. Create a Stronger Connection with your Brand —- and Boost Sales!
Your business needs video to connect with your customers on a deeper level. When people watch a video, they get visual and audio stimulation. This activates more areas in the brain and engages viewers more, which creates a stronger sense of attachment with the content.
These feelings and emotions will make the consumer more passionate about the brand. Over time, it will also increase their brand loyalty for future purchases.
Through these mechanisms, you will form a deep emotional connection with your audience and build lasting customer relationships.
As a consumer, you want to see what a product looks like and how it works before you make a purchase. Your customers need the same visuals to feel confident in what they’re about to buy. Using video content increases the odds someone will make a purchase and boost your overall sales.
Your financial bottom line is the most important reason why your business needs video. Most consumers are more likely to buy something after they have watched a product video. Most video marketers report that video outperforms all other kinds of marketing content.
You don’t need statistics to know these facts are true. Think back to the last time you purchased a product online. Did you look at visuals of the product and watch a video about it? Or did you simply read something?